FIND YOUR NICHE
There are roughly 305 million startups opening around the world every year. With so many new companies emerging it is important to know what sets you apart from the competition. You product or service must offer a niche that customers can not find anywhere else. Once it is clear that your business has a clear specialization it will become easier to prospect, gain inbound leads, and create marketing. As a result, business will begin to grow and flourish.
In to order perfect a skill or trait one must dedicate the time in order to do so. In rising sales organizations a lot of reps are forced to wear many hats. Organizations that see the most success dedicate only one specific job per team member. From this we see each member become specialized in their particular task. In many rising sales organizations sales reps are forced to be the sales development representatives and account executives. Therefore, sales representatives are given the task to prospect, qualify, and close deals. The entire process can be lengthy when left up to one person. So why not spend the extra dollars to hire specific sales people for developing leads and others only to close deals. You can only imagine how much time you would save and money you will gain. If you are seeing you reps struggle to hit quota due to excessive work outside of selling it may be time to add to your team.
STAY AHEAD OF THE GAME
Poor planning equals poor results. Behind any great business there is always a well thought out plan behind it. Many progressive businesses make the mistake of being overwhelmed with work before they consider hiring more people. There seems to be a misconception that if you don't hire then you will save more money in the end. The truth is in the end poor planning will result in loss of sales. So why let your organization reach that point? As a sales leader you should always be ahead of the game. You forecast your sales. Why not forecast your sales team as well?